A few years ago, Adidas made headlines by introducing a running shoe made from plastic removed from the ocean. Could this be a model for building products manufacturers? The Adidas Parley shoes (which has expanded to include apparel) was among the most...
The first thing they teach you in Marketing School is the “4 Ps of Marketing,” an old mnemonic device to help you remember the four components of marketing. Product, price, promotion, and place (or as my old professor called it,...
Designer and television host Kelly Edwards and contractor Art Steedle joined forces on a new business venture called Cargo Builders. For this container home, Kleber & Associates arranged for a product placement for Feeney’s DesignRail to...
It’s that time of year, again. The time when we reflect on the year that has passed, and more importantly, look ahead to next year and what we want to accomplish. Some might call it making New Year’s Resolutions. We’re not big fans of this practice;...
What is the one word you’ve probably heard and read more than any other during the last 18 months? It’s contained in every third headline for articles on LinkedIn or in top publications like Fast Company and Fortune. It’s a word that represents a...
