Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses....
The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players… including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the...
The growth of “click and collect” and what that means for building product brand websites The last year has changed virtually everything. From new ways of working. To remote learning. And how we buy products. Importantly, there’s a clear trend...
Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One...
Last week, the highly anticipated Consumer Electronics Show (CES) took place, and — like many other trade shows — it was delivered via a virtual platform. However, that was no deterrent for the premier international showcase for consumer goods...
