Casual Market 2015: Think Pink for Building Products

Casual Market 2015: Think Pink for Building Products

By: Dominique Lescalleet Every September, manufacturers from across the globe exhibit their newest products in the outdoor living industry at the International Casual Furniture & Accessories Market, or Casual Market for short. The show took place at the...
How Millennials Can Boost Sales For Building Materials

How Millennials Can Boost Sales For Building Materials

With rent in the U.S. at an all-time high and interest rates remaining at an all-time low, the best way for Millennials to avoid paying 30 percent or more of their monthly income on rent is to become homeowners. In June 2015 first-time homebuyers accounted for 32...
Footprint over Square Foot – The Rise of Small Space Homes

Footprint over Square Foot – The Rise of Small Space Homes

Economic, social and environmental issues combine to produce the backdrop of the traditional housing market. Consumers that want a nice place to live, in a good area, close to robust infrastructure or a commercial hub will typically be held to a certain price...
How Building Products Can Compete and Win as a Challenger Brand

How Building Products Can Compete and Win as a Challenger Brand

Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants,...
Trends at PCBC 2015 – Fire Meets Water

Trends at PCBC 2015 – Fire Meets Water

The K&A team attended the Pacific Coast Builders Conference (PCBC 2015), located in sunny San Diego, from June 24 to 25. Our adventure began by sweeping the show floor to scope out the latest products and trends specifically catering towards residential...