Every year, the marketing world goes bananas over the Super Bowl ads, and every year, the game is punctuated by a slew of over-the-top, creative-for-creativity’s-sake commercials with dubious marketing value. But there are always at least a couple that cut...
The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand,...
Overview video of the 2016 International Woodworkers Fair in Atlanta
Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...
We get it… clicking on a website and seeing your brand front-and-center in the form of an old school banner ad is a rush and a quick check-off the marketing list. But in reality, what are you really gaining from the use of this dated platform? Performance...
