How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...

Boise Cascade relaunches 2.1E Versa-Lam LVL at IBS 2019

For Immediate Release: January 25, 2019 Launch will increase modulus of elasticity (MOE) grades for LVL products Boise, Idaho – In conjunction with the 2019 International Builders’ Show (IBS), Boise Cascade Company (Boise Cascade) (NYSE: BCC) is...
How Building Product Brands Can Create Loyalty

How Building Product Brands Can Create Loyalty

On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
5 Analog Ways to Increase Your Digital Marketing ROI

5 Analog Ways to Increase Your Digital Marketing ROI

Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and...