The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players… including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the...
The impact of COVID-19 has been felt everywhere, but nowhere more so than in the home. While many people thought of their home as their sanctuary prior to the pandemic, many are growing weary of esisting spaces after being confined in them month after month. And this...
The concept of home is an inherently emotional topic. It’s something that every human on earth can understand. It gets straight to the heart of who we are, and it’s intensely personal. That’s why we urge companies in the home and building category to...
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
