CertainTeed Roofing

CertainTeed Roofing began its relationship with K&A to promote the company’s roofing division through integrated public relations, marketing and trade show development. We have been particularly pleased with K&A’s strategic work and their promotional results showcasing CertainTeed’s high-quality metal and solar residential roofing products.

As a result, we expanded the agency’s responsibilities, including adding media planning services. K&A invested significant strategic development efforts with all of our product teams and sales leaders to ensure that their marketing goals were fully aligned with our sales strategies.

We appreciate K&A’s ability to be agile and move at the speed of the realities of the ever-evolving building products channel.