Elmira Stove Works

We knew if we were going to take our business to the next level, we needed to get our products in front of a broader audience in a more meaningful way. We reached out to K&A because we knew the agency had a solid track record of brand building within the building products space, and a reputation for promoting sales and marketing alignment for its clients.

Unlike some marketing communications firms, the K&A team has worked closely with us to not only set the Elmira brand apart from a “sea of sameness” but also to help us increase our sales revenue and grow our business.

For example, when our website traffic began to unexpectedly decline, the team helped us determine what factors were at play – and then quickly addressed them. As a result, our website traffic began tracking at previous levels. This was especially important, as Elmira is a consumer-facing brand, and our website is one of our most effective sales and marketing tools. At the same time, K&A analyzed our social media presence and implemented changes that have resulted in significantly more engagement across our social platforms.