The Kleber Critique
Advertisements permeate our lives – from television and radio (and streaming services, if you don’t happen to be a subscriber) to web pages, eblasts and billboards (yes, they still exist). However, not all advertising is created equal. The following articles share K&As take on the good, the bad and the “uncomfortable” when it comes to ads related to home and building products. All opinions are our own.
Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer
In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million national campaign, the...
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...