The Kleber Critique
Advertisements permeate our lives – from television and radio (and streaming services, if you don’t happen to be a subscriber) to web pages, eblasts and billboards (yes, they still exist). However, not all advertising is created equal. The following articles share K&As take on the good, the bad and the “uncomfortable” when it comes to ads related to home and building products. All opinions are our own.
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...