Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products.
Well, it looks like Scent Marketing is being utilized on a much larger scale in North Carolina, where drivers can actually get a whiff of a charcoal and black pepper-scented billboard advertising beef for a local Food Lion grocery store.
Steak scented billboard.
