Marketing Home Products in a Changing Marketing Landscape
As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year?
At K&A, we explored the latest and greatest marketing trends for 2010 and came up with our favorite five.
1. Word of Mouth Marketing
Customers will leave you if they don’t see the difference between you and the other guy. And in today’s chaotic marketplace, this will continue to grow. That’s why word-of-mouth marketing, especially tech-based and mobile communications, will be more important in 2010 then ever before.
2. Social Responsibility
Being eco-friendly has gone mainstream. Customers buy from brands that are making a difference in the world; and as more and more young consumers–one of the biggest advocate groups of ‘being green’– enter the marketplace, you will continue to see corporate social responsibility gain momentum in 2010.
3. Customer Insight and Implementation
Tomorrow’s customers want a say in the development, improvement and branding process. Companies that create discussion forums and blogs on the company Web site, establish a presence on social media sites like twitter and Facebook, or use platforms like UserVoice or Get Satisfaction for customer feedback, allow customers greater input in the process and more trust in the brand.
4. Personal Branding
With the growth in use of social networks like LinkedIn and Facebook, as well as blogs, the lines between professional and personal have become blurred. Social media tools have become a professional’s online resume, portfolio and personality, all in one. In 2010, expect to see more personal branding that defines who you are and what role you play in your company.
Authentic branding will continue to increase in popularity in 2010. Customers want to know who they’re dealing with, buying from and what the company stands for. Customers have been and will continue to seek transparent and honest communications from brands they can trust.
For more insight into our top five marketing trend picks for 2010, tweet me at @stevekleber.
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