What is the one word you’ve probably heard and read more than any other during the last 18 months? It’s contained in every third headline for articles on LinkedIn or in top publications like Fast Company and Fortune. It’s a word that represents a group that marketers...read more
We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know that you understand them. The latest example...read more
With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant marketing...read more
Adapting to Changing Times: Lennar & Apartments.com Take Different Approaches to Trends in Marketing Homes
Not that long ago, the normal process was you’d graduate from college, live in an apartment for a few years, fall in love, get married, buy a home, start a family, buy a bigger home. The kids grow up and move out, you downsize, and the process starts over with your...read more
How to Combine Google Analytics with Social Media Activities to Build your Brand and Sell More Products
Despite its apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data collection and review...read more
The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand, the plumbing...read more
The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...read more
Knowing what consumers are thinking is the Holy Grail of advertising.
Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they open up endless creative possibilities.
The trick, of course, is what to do with that knowledge. How to execute a creative approach that accurately captures that consumer mindset. In other words, create ads that make consumers think to themselves, “They get me.”
Overview Video of the 2016 International Woodworkers Fair in Atlantaread more
by Tana Suggs There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came...read more
By: Dominique Lescalleet For some, the color black has an ominous connotation, but at this year’s International Woodworking Fair, Aug. 24-27, 2016 in Atlanta, this dark hue outshone the rest of the spectrum. From glossy acrylic...read more
By Michelle Labovitz One of the more prominent themes promoted at IWF 2016 was environmentally friendly companies who generate products with that value in mind. M. Böhlke Veneer Corp. focuses on preserving the temperate hardwood...read more