Nest Gets Men

We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know that you understand them. The latest example...

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Plumbing Giants Vie for Consumer Attention

The plumbing category is a bit of a conundrum. On one hand, brands in this space are fairly reliant on contractors and designers to influence consumers because, let’s be honest, homeowners don’t buy toilets or faucets very often. On the other hand, the plumbing...

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Getting Inside Your Customers’ Heads

Knowing what consumers are thinking is the Holy Grail of advertising.
Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they open up endless creative possibilities.
The trick, of course, is what to do with that knowledge. How to execute a creative approach that accurately captures that consumer mindset. In other words, create ads that make consumers think to themselves, “They get me.”

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Hardware was plentiful at 2016 IWF

by Tana Suggs There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came...

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Black Attack

By: Dominique Lescalleet   For some, the color black has an ominous connotation, but at this year’s International Woodworking Fair, Aug. 24-27, 2016 in Atlanta, this dark hue outshone the rest of the spectrum. From glossy acrylic...

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Sustainability meets Design

By Michelle Labovitz   One of the more prominent themes promoted at IWF 2016 was environmentally friendly companies who generate products with that value in mind. M. Böhlke Veneer Corp. focuses on preserving the temperate hardwood...

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