ATLANTA (March 2017) – Panolam® Surface Systems has selected Kleber & Associates (K&A) as its marketing agency of record. K&A has been conducting brand research and establishing a new brand identity on behalf of Panolam Surface Systems and their core brands, Nevamar and Pionite. Now in 2017, K&A will support the marketing needs for Panolam.
“With Kleber & Associates, we found an integrated marketing agency that has extensive category experience within the building products industry. They understand the commercial specified industry and the means to effectively target the various decision makers,” said Frank Andrew, Senior Vice President of Marketing and Product Development for Panolam Surface Systems, “We are excited to collaborate with them to continue to build and enhance our brands and ultimately ‘wow’ our customers”.
Panolam’s brand promise is to be the full product solution for your surfacing needs, and K&A is charged with helping to bring that promise full circle. Panolam and K&A will partner to develop a more robust website user experience, with many more marketing initiatives to follow throughout the year.
“Brand restructuring was the first platform we managed for Panolam and what a great company to help re-brand.” said Steve Kleber, president and founder of K&A. “The company is innovative and forward thinking, and we are thrilled to help them leverage the potential for their family of exciting brands moving forward.”
About Kleber & Associates:
Kleber & Associates (K&A) is a leading full-service marketing agency specializing in the home and building products industries. Based in Atlanta, K&A has more than 30 years of experience delivering compelling, creative and measureable results. The agency’s mantra is “Right at Home,” which is brought to life by promoting brands that build better homes and living spaces. K&A is a privately owned agency run by company founder Steve Kleber, who is the president of the National Remodeling Foundation and the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research. For more information on K&A, visit www.kleberandassociates.com.
For more than 70 years, Panolam Surface Systems has engineered and manufactured high-quality, innovative surfacing solutions for a wide range of contract, industrial and residential applications. With an extensive line of high-pressure laminates, thermofused laminates, fiberglass reinforced laminates and other specialty products available in hundreds of colors and styles under the well-known Panolam, Nevamar, Pionite, Pluswood, Conolite, and other brand names. Panolam Surface Systems provides the vision, value and versatility designers, architects, manufacturers and contractors are looking for today. For more information, visit www.panolam.com