We both know what memories can bring – they bring diamonds and rust . . .†– Joan Baez We’ve all heard the adage about time: there’s never enough of it. We counter that...
Funny thing about human nature. . . When times are good, we think they’ll last forever as we put our due diligence on cruise control. When changes in the markets occur we’re still running around in the toga wondering where the...
What can happen when a product is differentiated solely on its color? Owens Corning produced its now famous fiberglass insulation in 1956 with the idea of making it a very visible color, red. They had trouble getting the red color they wanted in the dying process, so...
There is nothing like a dip in the home building market to magnify your brand – both the good and the bad. We repeat: there is nothing that shows your company’s strengths and/or weaknesses like a time when demand for your product...
At K&A, we represent clients that are exclusively selling their products in the building and home products channels; therefore, it is no secret that experiencing a depressed housing market makes everyone cautious. Sometimes it’s not easy to gage...
