In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...
If you still don’t think that women are a vast force among your current and prospective customer base, then it’s time you opened your eyes…and I mean quickly. According to Marti Barletta’s...
The increasing popularity of social media has many companies shivering. The apprehension stems from a lack of knowledge of how this new technology-based movement works and the steps to participate and control it. When you think of a blog, it’s really just an...
