In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
Many know the day after Thanksgiving to be an occasion of long lines, big shopping bags and incredibly large discounts. It’s “Black Friday”! “Black Friday” is a day many consumers wait for all year long to get a jump on their Christmas...
You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
