We’re a couple weeks removed from the biggest trade event of the year – Design and Construction Week 2015. In year’s past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief....
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
