5 Ways To Use Content In Your PR For Building Products

5 Ways To Use Content In Your PR For Building Products

You might have noticed that the public relations landscape is changing. Rapidly. Is your approach to PR changing with it? It used to be that the PR team worked separately, taking direction from the marketing department and developing the news angles for the product or...
What Can We Learn From 84 Lumber’s Super Bowl Ad?

What Can We Learn From 84 Lumber’s Super Bowl Ad?

Every year, the marketing world goes bananas over the Super Bowl ads, and every year, the game is punctuated by a slew of over-the-top, creative-for-creativity’s-sake commercials with dubious marketing value. But there are always at least a couple that cut...
3 Brand Values Sears/Craftsman Taught Us

3 Brand Values Sears/Craftsman Taught Us

When you go to branding school, one of the first things you learn is a lesson on the power of a brand, using the example of Coca-Cola. The professor is likely to quiz the students: “If you could divide the Coca-Cola company into two parts — one part is all...