Understanding what earned media is — what it isn’t — and where to find it Earned media is precisely what its name implies — word-of-mouth reporting that arises from positive impressions of your business. It represents all forms of attention...
It seems strange, but inanimate objects can sometimes make for compelling characters. Then again, sometimes they can’t. To illustrate this, we have two campaigns — one from Sherwin Williams, one from IKEA — that have recently released ads in which...
These ancient ‘cob houses’ may be the key to building cheap sustainable homes: ‘All the comforts of home and the natural world’
#HomeBuilding #SustainableHomes
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