Influencer Marketing Strategies for Building Products

Influencer Marketing Strategies for Building Products

In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
How and How Not To Use Technology to Reach Consumers

How and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...