Is Asbestos Making A Comeback?

Is Asbestos Making A Comeback?

Apparently the Environmental Protection Agency is seeking to loosen the rules on asbestos in products, a curious idea, to put it mildly. But despite all the hand-wringing, we don’t see this as a problem. No, we’re not saying that building products laced...
Moen Tells, But Doesn’t Show

Moen Tells, But Doesn’t Show

If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
The New Intuition in Building Products Marketing

The New Intuition in Building Products Marketing

Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...