3 Rules For Marketing Building Product Sub-Brands

3 Rules For Marketing Building Product Sub-Brands

Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age — actually...
How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...