How Building Product Brands Can Leverage Testimonials

How Building Product Brands Can Leverage Testimonials

Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...
How to Get Architects to Specify  Your Building Products

How to Get Architects to Specify Your Building Products

Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...

Carlisle Wide Plank Floors Debuts Tranquil Collection

STODDARD, N.H. – Setting the pace in luxury flooring, Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has unveiled the Tranquil Collection. The new offering was created to meet the growing demand for...