Tips for a Building Product Brand Website That Gets Noticed

Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution — to check on available options or to answer a question — audiences expect to be able to find the...

NAHB National Association of Home Builders “Shop Talks” hosted by Steve Kleber

Steve Kleber will be hosting The NAHB Global Opportunities Board in the latest in a series of Shop Talks, casual member-to-member conversations on topics of interest to members across the world. The next Shop Talk — Building Techniques: Avoiding Leaks...

What The Home Depot/Lowe’s Earnings Mean for Building Products

When it comes to the economy, this past week was particularly eventful. On Thursday, the Dow Jones tumbled 1,160 points, experiencing its worst trading day since June 2020. On Tuesday, big box retail quarterly earnings reports were announced by The Home Depot,...

Neuroscience and Building Products Marketing – What’s the Brain Got to Do With It?

Have you ever wondered why fast food logos are almost always red, orange or yellow… and rarely blue? While, on the other hand, why health and medical-related ads typically use blue as the predominant color… but almost never red or yellow? It’s...

Campaign Critique: Pella Windows “Surfing for Attention”

Whether they realize it or not, building products marketers — like all marketers — are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are...