This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the...
If there’s one goal building products brands are seeking to accomplish — or at least should be — it’s to stand out from the competition. Rather than, getting lost in the “sea of sameness.” The challenge continues to be, is that...
These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind...
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum — and opportunities — for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman &...
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...
