Building Product Brand Email Marketing Best Practices

Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content.  How to clean...

New Social Media Algorithms for Building Product Marketers

There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity...

The Copper Barometer

High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...

Paris Olympics and Contractor Loyalty for Building Products

With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country… and that’s especially true during the Olympics. But as an...

Vadara Launches Four New Distribution Partnerships in the East Coast Market 

AUSTIN, Texas (August 1, 2024) – Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, announces four new distributors representing East Coast markets stretching from South Carolina to New York.  Vadara has partnered with...