When AI Misses the Mark Amid a government shutdown and the Asia Summit last week, it may have gone unnoticed that Elon Musk launched Grokipedia… a fully AI-generated “encyclopedia.” Yes, some observers recognized the platform lacked accuracy and...
ATLANTA, Georgia (October 16, 2025) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Trimjoist, a leading manufacturer of...
In an era when most building product brands chase scale through screens – counting clicks, impressions and followers – it can feel almost quaint to see a kitchen appliance company take its story on the road. But sometimes, the old-fashioned way is the most...
People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance,...
