PUBLIC RELATIONS

At its core, public relations is all about managing a brand’s public image and reputation – helping the brand communicate with its audiences and develop a positive relationship with them.

At K&A, our public relations expertise runs deep. Our team thrives on finding the right angle. Telling a compelling story. Getting that story in front of the right people. And weaving together connections in ways that move people to act. Most importantly, we deliver results.

You see, we’ve been doing this for a while. Over the past 35 years, we’ve nurtured and developed longstanding relationships with editors, journalists, bloggers and a whole range of other influencers across multiple channels in the building products industry. We meet with the media at national and regional trade shows, industry association events across the country, and for deskside chats.

From print to digital to broadcast, from B2B to B2C – we know what it takes to help brands stand apart from the crowd and get media attention that matters. We do it every day.

We’re also seasoned pros when it comes to leveraging our clients’ industry knowledge and perspectives on important industry trends, challenges and innovations. And creating thoughtfully crafted integrated programs that make a lasting impression.

See how we leveraged the PESO approach (Paid, Earned, Shared, Owned media) to help Carlisle Wide Plank Floors elevate its artisan-crafted brand across the U.S.