Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Avoid These 4 Risks in Building Product Launch Plans
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn't just about introducing something new… it's about establishing expanded market presence and reinforcing...
3 Tips for Boosting Brand Visibility with Industry Awards
Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design voices – at...
Seizing Hidden Marketing Opportunities for Building Product Brands
In the serene depths of a lake, underneath where surface waves dance in the sunlight, lies a hidden boundary. Somewhere in the murky depths a drastic shift in temperature occurs, marking the “thermocline”… a point where the energy of surface motion no longer...
Marketing Qualified Leads: Customer Intent for Building Product Brands
Understanding customer intent is the holy grail for businesses across all sectors… including the builder products industry. Artificial Intelligence stands poised today, to revolutionize how brands connect with their customers… providing unprecedented insight and...
What Building Product Brands Can Learn From Pro Football Marketing
The NFL’s CMO, Chief Marketing Officer, Tim Ellis has an important responsibility: to improve the brand perception of the NFL. Under his direction, the league has begun to draw attention to its philanthropic work aimed at influencing how audiences perceive national...
Evolving Homebuilding Priorities: Aligning with Earth Day 2025
The homebuilding marketing landscape is transforming with channel expectations shifting towards personalization, wellness and resilience. As we recognize “Our Power, Our Planet” theme from Earth Day this week, audiences are prioritizing homes that align with their...
Is SEO Dead in Building Products Marketing?
The question hangs in the air like dust at a demolition site: "Is SEO dead in building products marketing?" With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it's a question that marketing leaders, sales executives, product managers and...
How The Home Depot is Building Loyalty… One Tax Return at a Time
With the April 15th tax filing deadline this week, independent contractors across the country are looking for reliable, affordable support to help get their finances in order. Enter The Home Depot. At first glance, the nation’s largest home improvement retailer –...
Creating Loyalty and Cultural Relevance for Building Product Brands
Now more than ever, building product brands face a unique challenge: remaining both culturally relevant – and indispensable – to audiences. As expectations continue to grow, communities will demand more than mere functional solutions. Instead, top prospects will seek...
What Building Products Brands Can Learn from Unilever’s Strategy
While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing spend to...
What Etsy Can Teach Building Products About Brand Values
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to its community’s cherished...
Campaign Critique: Trane Technologies Mission Targets a New Audience
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
