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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
What Starbucks Training Can Teach Building Product Brands
People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance, that might sound like...
Tylenol Troubles: Why Building Product Brands Need Crisis Plans
While Kenvue says that Tylenol is safe, its stock hit a record low this week when claims were made on a potential link to autism. From shifting tariffs to international trade disputes… the business environment is more unpredictable than it has been in decades. Global...
Google’s Grip on Building Product Brands. 4 Tips to Market Where Customers Are.
When the U.S. Department of Justice brought its antitrust case against Google, the tech world held its breath. Could this have become the beginning – of the end – for the company’s search dominance? Would the revelations shift power towards other platforms? Instead,...
James Hardie Stock Tumbles | Azek Decking Brands Marketing Falls Short
These outdoor living brands miss a deeper opportunity to connect with homeowners. Last Wednesday, James Hardie stock tumbled nearly 35% – its biggest single day drop since 1973 – on missed expectations. The company's profit declined 28% year over year during...
What Retailer Target Can Learn From The Home Depot And Lowe’s
Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building Materials. While...
Six Steps to Conduct a Brand Audit for Building Product Brands
Often referred to as desk research – or discovery – a brand audit is an essential process. In fact, it’s a priority exercise to ensure sales & marketing alignment for construction product manufacturers. What’s more, the opportunity is rapidly evolving with the...
How to Apply Rock Star Marketing Lessons to Grow B2B Brands
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers are...
6 Ways to Grow Lead Generation for Building Products
You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not enough. In fact, some...
AI in Marketing: Ethical Best Practices for Building Product Brands
The arrival of generative AI in marketing communications marks a significant evolution... offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Mid-Year Economic Report for Building Product Brands
Traditionally, a mid-year economic report provides a clear direction. In today's economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the brands that grow...
Google’s AI-Powered Search: What Building Product Brands Need To Know
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s driven by...
Avoid These 4 Risks in Building Product Launch Plans
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn't just about introducing something new… it's about establishing expanded market presence and reinforcing...
