ATLANTA (May 25, 2016) – As the economy re-gains traction for construction and housing starts, two national companies have named Atlanta-based Kleber & Associates (K&A) as their marketing agency of record across multiple marketing services. The selection from GAMA SONIC coupled with the Marble Institute of America (MIA) + the Building Stone Institute (BSI) follow a competitive agency review initiated in 2015. K&A will lead public and media relations, marketing campaigns, web services, and digital media for both companies in 2016.
As of one the select few independent marketing agencies serving the housing and building industry, K&A is well-suited to help increase brand and product awareness through integrated marketing initiatives and public and media relations counsel for MIA+BSI and GAMA SONIC.
“The goal of MIA+BSI is to present educational, authentic, and compelling assertions for the use of natural stone,” said MIA+BSI, CEO Jim Hieb. “The Kleber team has more than 30 years of experience working with our target audience and the media, which made them a great fit to assist in our rebranding, content development, and media relations efforts.”
MIA + BSI, the Natural Stone Institute, recently combined in January to form a two-year joint venture. In February, MIA + BSI hired K&A to position their branding as the world’s premier natural stone association. Now operating as a consolidated organization, MIA + BSI will focus on a natural stone promotional campaign, a strategic marketing plan and a new web site, which K&A has launched. www.usenaturalstone.com
“The experts at K&A will greatly strengthen our brand name to reach customers seeking energy-efficient solar lighting,” said Itay Parness, vice president of sales and marketing for Gama Sonic. “The agency has been building relationships for more than 30 years with editors whose publications reach builders, remodelers and homeowners, so their insight is unparalleled.”
GAMA SONIC is one of the largest companies manufacturing solar lighting and is seeking to expand its product reach among various target audiences. The company has appointed K&A to manage its national public relations and social media disciplines effective immediately.
“It is an honor to be representing two fast growing brands. MIA + BSI have a rich story to tell for the natural stone industry and will revolutionize the marketplace, and GAMA SONIC is a global powerhouse for producing energy efficient lighting solutions. We couldn’t be more thrilled to help these respectable companies flourish,” said Steve Kleber, founder and principle of K&A.
For more information on K&A and its marketing services, visit www.kleberandassociates.com.
About K&A:
Kleber & Associates (K&A) is a leading full-service marketing agency specializing in the home and building products industries. Based in Atlanta, K&A has more than 30 years of experience delivery compelling, creative and measureable results. The agency’s mantra is “Right at Homes,” which is brought to life by promoting brands that build better homes. K&A is a privately owned agency run by company founder Steve Kleber, who is the president of the National Remodeling Foundation and the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research. Since its inception in 1987, K&A has represented national manufacturers including LP WeatherBest, Danver Outdoor Kitchens, Feeney, Inc., Georgia Pacific, LG Hausys, Gerber Plumbing Fixtures, Masonite, to name a few. For more information on K&A, visit www.kleberandassociates.com.
About MIA+BSI:
Together, MIA and BSI serve more than 1,900 members in 55 countries who represent every aspect of the natural stone industry, offering them a wide array of technical and training resources, professional development, regulatory advocacy, and networking events. Two prominent publications – the Dimension Stone Design Manual and Building Stone Magazine – raise awareness in both the industry and the design communities for the promotion and best use of natural stone. Learn more at www.marble-institute.com and www.buildingstoneinstitute.org.
About GAMA SONIC:
GAMA SONIC is the world leader in solar lighting products for homes and businesses with over thousands of products installed worldwide. Founded in 1985 as a manufacturing and marketing company of emergency lights and other electronic products, GAMA SONIC products incorporate plastics, stainless steel, cast aluminum, electronics and OEM services in various markets. GAMA SONIC develops, manufactures and markets consumer and commercial/industrial-grade solar powered, energy efficient, custom lighting solutions for a wide range of lighting applications. GAMA SONIC distributes products in 21 countries, including Latin America and Europe. GAMA SONIC USA INC. manages the marketing and distribution of products in the United States and Canada.
