(ATLANTA) – APRIL 25, 2023 – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of the collection while celebrating the use of modern finishes in interior design. 

Amba’s Radiant Square and Square Large are now available in matte black. Also, the Radiant Large is available in satin brass. The new product additions further fortify Amba’s existing collection of nine standard finishes and provide even more options for homeowners. 

“We pride ourselves on keeping our ear close to the pulse of the interior design community to provide relevant products that exceed consumer expectations,” stated Peter Manidis, marketing manager for Amba. “As non-traditional finishes continue to dominate the kitchen and bath market, it makes sense for Amba to follow suit by introducing more of these highly coveted color options to our range of offerings,” Manidis concluded. 

While the Radiant Collection previously included matte black and satin brass, the finishes were not available in some of the collection’s best-selling units. Also, the additions include some of the collection’s larger models, in which the color selection was much more limited. 

Headquartered in Atlanta, Amba Products distributes 178 affordable heated towel rack models ranging from mounted and free-standing profiles. They also offer a full line of accessories, including Smart Wifi switches, timers, and wet-rated installation kits, allowing for a customized end-user experience. Each corrosion-resistant high-grade 304 steel rack is 100 percent recyclable and packaged with fully recyclable materials. Heated towel racks are stylish and functional additions to any bathroom, laundry room, or mudroom. They are energy-efficient and keep towels fresh by reducing the growth of bacteria – in turn, decreasing trips to the laundry. 


About Amba® Products 

Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bathroom in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available, and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American families.   

Amba Products changed this view and is proud to be one of the first companies in the U.S. to introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 1,200 retailers throughout the United States, Canada, Mexico, and the Caribbean. Visit www.ambaproducts.com to learn more.  

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