While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it...
The way men are portrayed in advertising and on TV has changed a lot over the years. On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we...
So what were the prevailing trends at Design and Construction Week? With four team members on the floor, K&A was fully immersed in the experience. We asked our associates to compile their observations on what seemed prevalent and what resonated with them. Joey...
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it...
