What Starbucks Training Can Teach Building Product Brands

What Starbucks Training Can Teach Building Product Brands

People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance,...
Tylenol Troubles: Why Building Product Brands Need Crisis Plans

Tylenol Troubles: Why Building Product Brands Need Crisis Plans

While Kenvue says that Tylenol is safe, its stock hit a record low this week when claims were made on a potential link to autism. From shifting tariffs to international trade disputes… the business environment is more unpredictable than it has been in decades....