McKinsey reports that as we move into 2026, every purchase is being weighed more carefully. Value is being scrutinized purchase by purchase. In this climate, loyalty isn’t just a nice-to-have. It’s what keeps brands on the short list… when every...
Shares of Trex sunk this week – plummeting on Wednesday – following the decking and railing brand reporting quarterly sales and earnings far below expectations. While slashing 2025 and 2026 projections… due to anticipated sluggish repair and...
When AI Misses the Mark Amid a government shutdown and the Asia Summit last week, it may have gone unnoticed that Elon Musk launched Grokipedia… a fully AI-generated “encyclopedia.” Yes, some observers recognized the platform lacked accuracy and...
ATLANTA, Georgia (October 16, 2025) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Trimjoist, a leading manufacturer of...
In an era when most building product brands chase scale through screens – counting clicks, impressions and followers – it can feel almost quaint to see a kitchen appliance company take its story on the road. But sometimes, the old-fashioned way is the most...
