These outdoor living brands miss a deeper opportunity to connect with homeowners. Last Wednesday, James Hardie stock tumbled nearly 35% – its biggest single day drop since 1973 – on missed expectations. The company’s profit declined...
Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building...
Often referred to as desk research – or discovery – a brand audit is an essential process. In fact, it’s a priority exercise to ensure sales & marketing alignment for construction product manufacturers. What’s more, the opportunity is...
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers...
You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not...
