Every building product brand seeks to launch an innovation so successful… that audiences can’t remember when it was ever new. The self-cleaning oven. Ice and water in the refrigerator door. The microwave mounted over the range. We don’t stop to...
The Home Depot has quietly launched a platform. Which many building product manufacturers never expected. Positioning the big box retailer today… as a “media company.” While many Building Product Brands were investing in independent campaigns, The...
As Albert Einstein observed, Learning is experience. Everything else is just information. Einstein was not talking about marketing. Or manufacturing. But he understood something every successful Building Product Brand eventually learns. Information has never been more...
Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA...
Nike recently pulled brand spend away from broad campaigns, redirecting it toward specific persona-led communities. And as if in lockstep, Unilever committed to moving roughly half of its enormous ad budget toward creator-led content. Describing the shift as a move...
