Recently, two of the most recognized names in exterior building products redrew their maps. James Hardie named Boise Cascade the sole nationwide distributor of its complete exterior portfolio. And Trex similarly, handed national distribution to Specialty Building...
Innovative surfaces and functional hardware trends… and what four industry executives told us about where the market is headed. Last week in Atlanta, The International Woodworking Fair brought a critical perspective to the cabinetry and closet design community....
As “back to school” season begins, Arizona State University has made something official: content creation is now a four-year degree at the Walter Cronkite School. That may sound merely interesting… until you consider what it says about influence. A...
Tool marketing has never lacked confidence. Tougher. Stronger. Faster. More powerful. More durable. The category has spent decades finding new ways to tell professionals – that one tool will help them do the job better – than another. STANLEY’s new...
Every building product brand seeks to launch an innovation so successful… that audiences can’t remember when it was ever new. The self-cleaning oven. Ice and water in the refrigerator door. The microwave mounted over the range. We don’t stop to...
