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Campaign Critique: LIXIL Americas Targets the Next Generation

Campaign Critique: LIXIL Americas Targets the Next Generation

From a very early age, kids are asked what they want to be when they grow up. They almost never answer that they want to work in the construction or building trades. That needs to change. Fortunately, some forward-thinking brands are working to make a difference....
Chief Marketing Officer Success Guide For Building Product Brands

Chief Marketing Officer Success Guide For Building Product Brands

The world is constantly evolving. And the pace of that change continues to accelerate. Communications technology is advancing rapidly. At the same time, audience perception and expectations are shifting tectonically. Through it all, the role of the Chief Marketing...
Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...
PR for Building Product Brands – a Multi-Faceted Approach

PR for Building Product Brands – a Multi-Faceted Approach

Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...