StoneCoat’s New 4-in-1 FUSION Panel

Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION...
Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...
How Much Content is Too Much for Building Products?

How Much Content is Too Much for Building Products?

In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in...
Fed Decision and Lennar Earnings | Channel Analysis

Fed Decision and Lennar Earnings | Channel Analysis

Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8...