How Much Content is Too Much for Building Products?

In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in...

Fed Decision and Lennar Earnings | Channel Analysis

Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8...

Lead Intelligence for Building Product Brands

Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...

What Building Products Can Learn From Bed Bath & Beyond

Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023.  Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield,...

What Building Product Brands Can Learn From Starbucks

Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...