At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country — in fact — across the globe. Navigating multiple times zones and distributed work force members couldn’t be as efficient… were it not for online meetings.

Of course, we’re by no means alone. According to statistics compiled by Airgram, itself an AI transcription service, 11 million meetings are held every day in the United States.

  • This translates to 55 million meetings every week and over 1 billion per year.
  • The majority (83.13%) of staff members invest up to one-third of their workweek in meetings.
  • Around 53% of workers report they spend over 4 hours per week in conferences.

While it’s true that video sessions have existed for some time, one of the lasting effects of the pandemic is that it fully mainstreamed the concept of remote meetings. Yet, despite the opportunities, it doesn’t take much for meeting fatigue to set in — and along with that — for attention spans to lag.

Enter the appearance of virtual assistants. While this “new breed” of assistants can attend meetings… they don’t participate in any kind of a conventional way. Instead, this generative AI-enabled assistant’s job is simply to listen and transcribe.

A long cry from the “typing pool” of yesteryear, these bots take notes during — and generate reporting after — a meeting. Transcripts are outlined and indexed. And because it’s run by an AI, the opportunity exists to ask this “assistant” questions… rather than reading through an entire report. Of course, it’s important to keep in mind that these are merely productivity tools. And as such, by no means comprehensive substitutes for active participation.

These new tools can make mistakes just as easily as ChatGPT or Bard can, so it’s important to verify accuracy.

Even so, having a transcript or an outline available immediately following a meeting can be a huge efficiency booster. Just consider how an entire weeks’ worth of meeting transcripts — stored in a single, indexed location – can be a real boon to writing up contact reports or updating task lists. As with many other aspects of building material sales and building materials marketing, AIs can be a valuable tool when it comes to marketing and selling builder products.

A Game-Changer for Online Meetings

Meetings and multi-party collaborations are the lifeblood of any brand’s business. Nevertheless, as the volume of information exchanged in meetings grows… the challenge of retaining key details becomes increasingly daunting. 

This is where AI transcribers prove invaluable. 

These intelligent systems are designed to automatically convert spoken language into written text. In real-time. By seamlessly integrating AI transcribers into virtual meetings, marketers for building products can unlock a multitude of benefits.

Best Practices for AI Transcribers

Successful integration requires careful evaluation. Consider some best practices assembled here, to help provide a seamless experience for AI transcribers:

Educate Participants: Familiarize participants with the use of AI transcriber… ensuring that everyone understands how to access and utilize the transcription feature.

Respect Privacy: Clarify privacy guidelines — and inform participants about transcription usage — to help alleviate concerns. And to maintain a sense of confidentiality.

Regularly Update and Improve: Stay up-to-date with advancements in AI transcription technology — to leverage the latest features and improvements — for more accurate and efficient transcriptions.

If you’re interested in leveraging automation and other marketing tools to streamline building product launches and campaigns, send an e-mail to Steve at to get the conversation started.