[K&A] Paid Media and Earned Coverage Changes for Building Products

We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...

Online B2B Marketplaces… Threat or Opportunity?

It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...

What A Shampoo Brand Can Teach Us About Building Product Claims

For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints — and on February ninth, 30 women filed a lawsuit — claiming the...

Sauder Cabinetry Unveils Evolve, the Next Step in Frameless Cabinetry

LAS VEGAS, Nevada (February 27, 2023) – Ohio-based Sauder Cabinetry, a division of Sauder Woodworking, a trusted name in stock cabinetry, is thrilled to introduce Evolve, an unparalleled product line that embodies sophistication, durability and cutting-edge...

What ChatGPT Means For Building Product Brands

By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its...