Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...
PR for Building Product Brands – a Multi-Faceted Approach

PR for Building Product Brands – a Multi-Faceted Approach

Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...
Show Review – Best New Products at PCBC 2022

Show Review – Best New Products at PCBC 2022

PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across...