One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks — for example,...
Lowe’s reported quarterly results this week, beating on both the top and the bottom lines — and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to...
This past week, thousands of attendees from all 50 states and more than 60 countries congregated in Las Vegas at the International Pool | Spa | Patio Expo. Co-located with Deck Expo, the combined show brings together every segment of the industry —...
The day after Thanksgiving — has been known as “Black” Friday since the 1950s. Yet, it wasn’t until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers...
In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
