High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...
With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country… and that’s especially true during the Olympics. But as an...
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to...
For some marketers, the allure of social media is akin to the siren song in Homer’s Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes… but never quite enough....
Pfister’s “American Plumber Stories” docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper...
