Lessons from Lowe’s | How to Win against The Home Depot

Lessons from Lowe’s | How to Win against The Home Depot

Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
Building Product Brands Need to Market to Millennials

Building Product Brands Need to Market to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...

LUXE Linear Drains Introduces Modular Tile Insert Drain Kit

Solution combines flexible drain positioning with contemporary style Atlanta – December 10, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has...

LUXE Linear Drains Launches Redesigned Website

Atlanta – May 22, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has debuted a newly redesigned website to better meet the needs of design and...
Why Building Product Marketers Need to Visit Jobsites

Why Building Product Marketers Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...