ATLANTA, Georgia (April 25, 2023) – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of...
ATLANTA, Georgia (April 25, 2023) – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of...
Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...
The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets — and K&A vital channel checks — run...
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02.png)
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...
