The Home Depot: Outdoor Living in Focus
The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a little less red as indicators of what’s going on in the economy as a whole.
What Building Product Brands Can Learn From La-Z-Boy Recliners
Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to leverage a consumer trend. Or to suit the egos of the company’s leadership so they can look good at cocktail parties.
Whatever the reason, when a campaign comes along that reflects true self-awareness – and sensitivity to its core customers – it’s almost always refreshing. And successful. The case in point: La-Z-Boy.
Here Comes the Sun – Why More U.S. Households Are Setting Their Sights on Solar
More U.S. households are interested in solar than ever before. Why? It’s no surprise that reducing costs on electric bills and a desire to “go green” are the top two motivators. Of course, the 30 percent federal tax credit included in the Inflation Reduction Act (IRA) — is also a definite accelerator.
What Heinz Ketchup can Teach Home and Building Products
Recently, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a limited-edition color they call HTK 57… the color of Heinz ketchup. Kraft-Heinz, Inc is an enormous company by any measure. With $26 billion in annual sales this co-branded paint campaign is a drop in their overall marketing budget.
What ChatGPT Means For Building Product Brands
By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is the first to be so accessible. Will this mark the end of journalism? Alter education forever? Reduce Google Ad Word spends? We believe that it’s not the end of anything. Instead, our team is convinced that ChatGPT is the beginning of a significant evolution.
