How Giving Back Pays Meaningful Dividends

How Giving Back Pays Meaningful Dividends

If nothing else, the year 2020 has taught us that the world is an increasingly interconnected place. And that corporations play a major role in keeping society functional. As much of the country continues to shelter in place, many of the world’s challenges in...
Marketing to One of Your Most Influential Customers

Marketing to One of Your Most Influential Customers

It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
Shifting Building Practices in the Age of COVID

Shifting Building Practices in the Age of COVID

Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...
Connecting With Customers in a Virtual World

Connecting With Customers in a Virtual World

While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions… where...