According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show —...
(BIRMINGHAM, Ala.) – AMICO HYDRODRY®, a self-draining vented wall system for use behind masonry, wood and shake siding, veneer stone, and stucco was awarded the 2020 “Green Innovation of the Year” by Green Builder Magazine. The prestigious award...
OAKLAND, Calif. – Jan. 13, 2020 – Feeney, a leading manufacturer of high quality stainless steel and aluminum railing systems, has introduced VisualBuilder, a new interactive visualization tool that allows homeowners, design-build professionals, and...
In business as in life, the playing field is rarely level. Bigger brands often have more visibility, a larger customer base and a more robust budget than less-established brands. Without these advantages, how do smaller building product brands gain traction and...
