Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change… and an opportunity for building products...
Atlanta — Oct. 3, 2018 — Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on building products, was honored with a W³ Award for website architecture and design for its client, Panolam®...
Apparently the Environmental Protection Agency is seeking to loosen the rules on asbestos in products, a curious idea, to put it mildly. But despite all the hand-wringing, we don’t see this as a problem. No, we’re not saying that building products laced...
If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...
