3 Brand Values Sears/Craftsman Taught Us

3 Brand Values Sears/Craftsman Taught Us

When you go to branding school, one of the first things you learn is a lesson on the power of a brand, using the example of Coca-Cola. The professor is likely to quiz the students: “If you could divide the Coca-Cola company into two parts — one part is all...
In the New Year, Cut Out the 20% and Innovate

In the New Year, Cut Out the 20% and Innovate

It’s that time of year, again. The time when we reflect on the year that has passed, and more importantly, look ahead to next year and what we want to accomplish. Some might call it making New Year’s Resolutions. We’re not big fans of this practice;...