Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
A recent American Institute of Architects study has shown that outdoor living areas top the list as one of the most popular requests from potential buyers. And the National Association of Realtors 2016 Remodeling Impact Report confirms that outdoor remodeling...
By: Dominique Lescalleet Growing and nurturing relationships with editors plays an important role within the public relations community. The K&A annual media tour is designed to do just that, but it’s not just a one-sided mission. Our goal is to provide editors...
Overview video of the 2016 International Woodworkers Fair in Atlanta
There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came to hardware. Whether you’re a minimalist...
